Zhuo Chi Trading Company has been operating online Internet shopping for a long time, adhering to excellence, high efficiency, excellent product quality, and first-class after-sales is our corporate philosophy. According to the company's core competitiveness development strategy, it concentrates company resources to engage in a certain field of expertise. It has gradually formed differences between itself and its peers in many aspects such as management, products, marketing, and services. State-owned foreign trade enterprises can rely on the marketing channels, information networks and brand advantages formed by foreign trade operations over the years to gradually form their own unique skills, methods and capabilities that can bring special effects to users, and accumulate important elements that may constitute the company's core competitiveness in the future . Through cross-departmental communication, exchanges and coordination, the core competitiveness elements are complemented and integrated, and the company's core competitiveness is built. In the process of cultivating core competitiveness, innovation is the key. The uniqueness of core competitiveness requires enterprises to continuously innovate. It is necessary to advocate and form an atmosphere conducive to innovation, establish a mechanism, environment and corporate culture conducive to innovation, and encourage innovation in many aspects such as management systems, business models, salary systems, and incentive mechanisms.