WAL TOUSH SNC

MAXXelle is an Italian brand born in 2010 from a family business, two generation old. It ranks in the professional haircare segment of market, oriented to a production with strong natural connotations. Company products, 100% Made in Italy, and company philosophy are based on the concept of Natural Hair Care Attitude and evolved over time to suit the more and more green needs of both hairdressing professionals and consumers, with the constant aim of providing a high performing product as natural as possible. The company also chooses Compostable Packagings, which naturally biodegrade in the environment without leaving toxic residues, in a time of less than 95/99% compared to normal plastic degradation times. Each product is the result of meticulous research that polarizes around the customer. Thanks to expertise and collaboration with university laboratories, technology and nature found in MAXXelle their perfect balance and unite in a single instrument in the hands of a professional. It is by nature that we draw our strength: plants, flowers and oligoelements combine to create the basis for all our formulations. The extracts are processed and transformed into absolutely performing and high quality organic and biological active ingredients. FOCUS ON TRAINING Our internal Academy organizes training programs in line with the current trends, both dedicated to the technical staff as to the commercial one, with the aim of forming a network of competences based on MAXXelle philosophy. The technical facilities and our staff are available to customers for the continuous evolution.INTERNATIONALIZATION AND LOCALIZATIONMAXXelle is oriented towards international customers and their needs. To give quick responses to market demands is the key factor to advantage our distributors. Attention to detail and quality are key virtues: because of them, products designed for international market are efficiently distributed with a localized communication.