Minhao ElectricalAppliancesCo.Ltd.,established in 2006, is located in Dongfeng Town, Zhongshan City, Guangdong Province,which is honored as World Capital of householdAppliances. With clear strategic positioning and superb brand management, Minhao has become ahighlycompetitive companyand brand in the local market. First, strategic positioning MinhaoElectrical Appliance insists on the middle, high - grade management positioning, whiletakes producingalsoselling high quality, novel appearance as well as unique small appliances as the operating characteristics and 'powered by technology, strive for survival by quality' as the business ideas.Based on abovemeasures,Minhao raises the market shares step by step. Second, marketing services Nowadays society is in an era of homogenization of goods, so that the service competence has become a key factor in firms' competition. Since its establishment, Minhao Electrical Appliance has been adhering to provide high quality products for customers underthe principle of 'respecting, understanding and continuously providing products and services that exceed expectations for customer, always being their friends . Third, brand strategiesMinhao Electrical Appliance attachesgreat importance to provide comprehensive experiences for customers from brand structure. A structure balanced commodity system has been built including classic type, luxury type and so on. For the brand strategies, Minhao has put forward the idea of integrating brand marketing. It has also brought high-quality dealers and suppliers together into the brand building, that they could promote each other by spreading and receive therecognition from customers.
